How Much Should I Be Paying For B2B Leads?
It's the question on the lips of almost every VP Marketing out there, and it's unsurprisingly very difficult to answer. Although the cost of a lead varies depending on the industry you're in, the channel you use, the quality of your ads/outreach and many other factors, we've done our best to give you a rough estimate of how much you should be paying for different types of leads, using statistics from over 100 B2B lead generation campaigns in over 20 different industries and over 500,000 cold emails.
A cold lead is someone who has connected with you in some form, but has not yet shown an interest in your product or service. This might be someone who has liked your Facebook page, connected with you on LinkedIn or visited your website. The quality of cold leads can vary considerably, and the price of generating a cold lead varies on each platform. With Linked Hacker, a LinkedIn connection will typically cost you $1-$2 per connection/lead. Website visits from Facebook Ads and Google Ads can range from $2-$20+.
Cost per lead: $1-$2
A warm lead is someone who responds positively to a marketing campaign. This might be someone who has replied to a cold email and is asking questions about your product/service, or someone that has filled out a form on your website for more information. At Linked Hacker, a warm lead (someone who responds positively to a cold email) will typically cost you $10-$20 per lead.
Cost per lead: $10-20
A hot lead is someone who has shown a genuine interest in your product or service and wants to jump on a sales call or book in for a product demo. With Linked Hacker, a hot lead will typically cost you $40-$100 per lead.
Cost per lead $40-$100